The Russian representative office of the Chinese brand Chery, under whose wing the premium brand Exeed came out, shared interesting statistics on trade-in. According to official dealers, Russian buyers most often rent not only middle-class crossovers to showrooms, but also premium models.
Among the mid-range cars traded for TXLs, the long-established Hyundai Santa Fe, Mazda CX-5, Kia Sorento and Toyota RAV4 are featured in the statistics. But what is more surprising, our compatriots increasingly prefer the «Chinese» and premium cars: Audi Q5, BMW X3, BMW X5 and Lexus RX. Moreover, all these cars are produced in 2015-2018, that is, many have recently rolled back the warranty period.
At the same time, buyers prefer the basic TXL configuration (there are two of them), which already includes such options as four-wheel drive, a digital dashboard, dual-zone climate control with automatic air purification, a premium audio system, contactless opening of the fifth door and many others. «Chips» corresponding to the segment above the average.
As reported in the report, since the end of October last year, more than 2,700 Exeed TXL crossovers have been sold in Russia, of which more than 70% were purchased under the Trade-In program.
And on October 28, the Exeed sub-brand (first entered the Russian market as CheryEXEED) will officially present to the public an updated version of its younger TXL model.
Compared to its predecessor, the front and rear bumpers, optics, radiator grill, and wheel disks have undergone changes on the outside. But, as promised, major changes are coming in the interior design and an expanded list of equipment.
The CheryEXEED brand debuted on the Russian market exactly a year ago, in October 2020. At that time, only the TXL model fought for the buyers’ wallets, and more recently, the flagship VX, which appeared on the official Russian website, began to stir up public interest. By the way, now all models are officially sold under the EXEED brand, without the Chery motherboard. According to the official representatives of the company, in Russia these machines have already acquired a sufficient degree of identification and recognition by potential buyers. By the end of 2021, the Chinese are planning to exceed 3,000 cars sold in our country.
We have already carried out a test drive of CheryEXEED TXL, and it left an ambiguous impression:
They did not change the technical stuffing of the Russian version — our SUV will be available with the same gasoline 1.6-liter turbo engine with 186 horsepower and 275 Nm of torque. Preselective Getrag 7-speed «robot» as a gearbox and four-wheel drive with a BorgWarner clutch connecting the rear axle are standard equipment.